A Custom Payment Plan Product Landing Page

A client-specific, custom-branded payment plan landing page

A quick scroll-through of a payment plan landing page as it appears on a mobile device

Summary

Client: TMS
Users: College/University Students and Parents/Guardians who have never enrolled in a payment plan
Role: Requirements Gathering, UX, UI
Deliverables: Requirements, UX, SCSS, UI integration

Overview

Marketing was looking for a new landing page for the Payment Plan product. Due to a short timeline and competing priorities, we elected to outsource the design for this effort. I worked with marketing, business development and the vendor to estabilish requirements; then worked with a developer on implementation.

Goal

Create a dedicated payment plan landing page focused on educating new customers on the benefits of a payment plan and encourage those users to enroll in a payment plan.

Approach

Explain the benefits of deferring payments and make a clear CTA for plan enrollment
Apply existing school themes to a new, more modern UI
Retain existing business logic and client configurations

Contribution

Requirements gathering
UX direction
SCSS, Front-end/UI implementation